Property Grunt

Wednesday, September 09, 2009

Double K Day

Her time to shine.

I got not one but two press releases from Kelly Kreth.


New York, September 8, 2009—Kreth Communications, an Upper East Side public relations and marketing communications firm specializing in service to the real estate industry, founded by Kelly Kreth, a business professional with over 16 years of marketing communications and public relations experience, announces that it is celebrating its fourth anniversary.

Kreth’s past and present high-profile client list includes:, Bid on the City, Adina Equities, City Connections Realty, Manhattan Association of REALTORS & Oro Condominiums, as well as many others.

“I am very proud to be able to have my firm continue to flourish, even in this turbulent economy. I am glad that so many real estate-related firms recognize that now, more than ever, the need for public relations to get their company’s name out to the public. It is essential to compete in this changing marketplace,” explains Kreth.

Says happy client Albert Feinstein, co-founder and managing director, Bid on the City, “Having recently launched Bid on the City, Kreth Communications was crucial in getting our brand out there. Ms. Kreth has worked tirelessly to get us exposure in many top-tier publications and on various news stations, including the New York Times, CNBC and FOX News. Kelly Kreth has been our guiding star and great advisor in the very complicated world of public relations.”

Kreth is known for her innovative use of video and social media to promote properties and her creative story pitches. Kreth is formerly the director of marketing and public relations for The Quest Group, a real estate services firm located in Manhattan, the U.S. senior marketing specialist for Syntegra, a division of British Telecommunications. She previously wrote a column in the New York Press and was a New York City trends TV reporter on the UK ’s biggest morning show on GMTV.

It has been 4 years since Kelly Kreth began her start in setting up real estate focused PR firm. And despite an imploding real estate market, she is still going on strong.

The following press release is regarding one of her clients Bid on the City's bus tour.


--Interested Bidders Will Board Double Decker Tour Bus to Visit Five Properties to Be Auctioned Later in the Day---

New York, USA September 8, 2009 –, the first and only online real estate trading platform for Manhattan residential and commercial real estate properties, will be holding a unique open house bus tour on Tuesday, September 15, 2009 at 9am for interested potential bidders.

Bid on the City has six properties up for sale to be auctioned off starting 11:45am on September 15th. Just prior to the bidding event, they will provide a double decker tour bus located outside the Bid on the City Bidding Center at 226 Fifth Avenue at 27th St. to take a tour of the properties, so they may inspect them and see them firsthand.

The vehicle is a standard New York City tour bus fitted with custom Bid on the City branding and can seat 89 passengers. It will include a professional tour guide who will give a description of the neighborhoods during the tours and a Bid on the City representative to give the highlights of each property that is up for sale.

The properties up for bid include: an 800 sq. ft. one bedroom on 142nd St. with a starting bid at $299k, a commercial space located on East 53rd St. with a starting bid of $2.75m, and their first-ever co-ops, one located on East 48th St. with a starting bid of $399k and the other, a 550 sq. ft. studio unit located on West 56th St. All properties are high-end units located in luxury buildings and are occupied. While there is a potential for saving up to 45% off of the list price, it should be noted that these not distressed or foreclosed properties.

In addition to the bus tour, every property has at least two additional open houses well before the start of bidding, so potential buyers have plenty of opportunity to compare properties and make informed decisions before they bid.

All properties that are up for bid on September 15th may be viewed here: , ,

“Bid on the City combines the best of traditional real estate brokerages and the best of auction business,” notes Vlad Sapozhnikov, co-founder and managing partner, Bid on the City. “The response to live online bidding has been very positive. As more people are learning about it and using it, we are getting calls from other parts of the country and the world from people wanting to know when it will be available in their area. Here in Manhattan we are getting so many people requesting to list their properties with us that we are trying to decide how to accommodate them all.”

About is the first online real estate trading platform created to sell and buy Manhattan residential and commercial real estate properties. offers the best prices and contract terms and affords sellers a short listing agreement, lower commissions, an exceptional marketing campaign, and access to qualified buyers from around the world. The 30-day process culminates in a live bidding event where’s state-of-the-art platform allows buyers to bid in person or online while viewing real time audio and video. Bidonthecity’s bidding engine has been designed and engineered by, the leading real estate online datacenter.

This is a very smart move on Bid on the City's part because this allows prospective buyers to get a more hands on feel of the properties that are up for sale and real estate tours are now more common than ever.

The future is now. Get on the ride or be left behind.