Property Grunt

Tuesday, May 09, 2006

Outsourcing brokers: It's here

Remember my entry on brokers being outsourced?

Well ladies and gentlemen it has come to frutition. If you go to Rose Associates site and click onto Apply Online you will be directed to an e-commerce GUI that will enable you to apply to any Rose Associates building. As far as I can see there is no fee but an applicant may have to pay for a credit check.

I suspect that the site is hooked up to a database that filters out the undesireables. As for identity theft, people have been faking their credit reports and identity before the internet and I would not be surprised if Rose Associates has set up countermeasures for these types of unpleasantries.

Creating this system is not complicated and inexpensive. All you need to do is put an ad on craigslist offering 500 bucks to anyone who can create an e-commerce site and you will have an army of programmers from New Delhi who can whip one up during their coffee breaks.

The advantages for landlords in using an e-commerce solution is that they can accelerate the application process and makes the process completely paperless. It also saves time and money dealing with rental agents who bring in unqualified clients and it also saves money since landlords do not have to pay the OP to rental agents.

Because there is no fee involved, clients will definitely be attracted to this option. And because of the competitive nature of rentals particularly at this time of year there will probably be a very high number of sight unseen applications especially for those people who are unable to come to the city.

Next year should be very interesting.