Property Grunt

Thursday, February 12, 2009

Sara Clemence: A force to be reckoned with

Conde Naste can suck ass.

The first time I ever met Sara Clemence was at a party 3 years ago.

That is her in the middle between Joyce Cohen of the Hunt and Lisa from the NYT.

The Property Grunt revealed! Sort of.

Since then we have kept in touch and I have alerted the blogging world about this young upstart who began making a name for herself in Forbes. Then she really started rip things up when she was selected to join Conde Naste's Portfolio.

Unless you have been living under a rock, you probably know that print is dead. Back in November Sara confided in me that Portfolio, like many other publications, was facing an ax although she was given a stay of execution she would be gone by December. However, she did hint to me that was not the end but a new beginning for her.

Well she's back and with a vengeance.

A Site Chronicles Ways to Adapt in the Downturn

Two editors who were laid off from Condé Nast Portfolio could rage against the recession, but instead they hitched their wagon to the downturn by starting up a Web site,

Laura Rich and Sara Clemence, former assistant managing editor and lifestyle editor, respectively, for Portfolio’s Web site, teamed up with Lynn Parramore, an author and academic, to created a “user’s guide to the recession.”

The site links to economics articles and has regular features like Lemonade Makers, on adapting to the financial crisis; Redux, essays by Ms. Parramore on how other downturns influenced art and fashion; and Love in the Time of Layoff, in which Deborah Siegel, a freelancer, chronicles how she and her husband adjust to his recently getting a pink slip.

The media game has become a bloodbath in this economy and honestly it was a long time coming. There are now only two options. Fight or flight. Sara Clemence has thrown the gauntlet down. She is not going to run with the teeming masses looking for a job. By aligning herself with Lynn "The Predator" Parramore and Laura "Lightning Strike" Rich, this trio is ready to f**king roll.

When all is said and done, whatever is left of Conde Naste will one day be absorbed in Sara Clemence's empire.