Signs of the times: Let's keep cool

I often pass this news stand and I see this sign.



One would think they are selling the counter part of the hot beverage known as hot chocolate. But why call it cold chocolate? Why not call it cold chocolate milk? Or Yoo Hoo? So I decided to inquire about this cold chocolate and it turned out I was completely wrong.

The owner informed me with great amusement that the cold chocolate was in reference to chocolate candies that he stored behind the counter in the cooler offering another alternative to any of his merchandise that had withered to liquid in his candy case. Mystery solved.






The best reason to walk into a comic book store.